SPOILERS I THINK
When I heard that Captain Hook was going to become a character on Once Upon a Time during Season 2, I was expecting someone along the lines of this:
Instead, what we got was this:
Now, I will admit, my first thought was "WOAH HOT GUY ON BOARD". But then I saw the episode... and I thought about it... and I saw the second episode he was in and thought about it some more and... nope. I don't like this guy.
I think there are two main reasons contributing to my current dislike of Killian Jones. ("Hooks" real name, and the only name I will refer to him by.)
1) He's not Captain Hook.
He's young. He's attractive. HE DOESN'T HAVE A RED COAT. This week I was so hoping to at least have him look more like Captain Hook... but no. Still no red coat. He flirts with women, he wears guy liner, he has that pirate beard and mustache thingy, he's leading Emma to a magical compass that can get her to where she wants to go. This is not Captain Hook. This is Captain Jack Sparrow veiled as Captain Hook. If I can get past that... there is a chance I will come to like the character of Killian Jones. As of right now, however, I think OUaT writers made a mistake with him.
2) In the promo for "The Crocodile", he was referred to as "more despicable and more evil" than Rumpelstiltskin. Um, I'm sorry - but no. First off... I haven't seen anything that has led me to believe that OUaT is going to be able to pull that claim off. Secondly... you don't try to surpass Rumple. You just don't.